Papa John’s also released a 60-second spot to promote the new pizza. O’Neal had hoped to deliver the first few in person, the ad explains, but the coronavirus pandemic meant he had to settle for a video conferencing with pizza recipients through the pizza box instead. Speaking from a screen mounted on the inside of the box, O’Neal explained to a few lucky families that $1 from each pizza would be going toward community support, Covid-19 relief efforts and the fight against racial injustice.

The brand is also rolling out an exclusive AR experience on Snapchat users can access through the app by pointing their cameras at the Shaq-a-Roni pizza box to reveal a 3D surprise. That’ll be followed up by more AR features on Papa John’s social channels next month.

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