Bring the story of America’s Oldest Brewery to its fans in a unique and captivating mobile tour and beer garden experience through Yuengling’s first experiential marketing program.
WHAT WE DID
Designed and built a custom one-of-a-kind scalable beer garden experience with a Yuengling branded 1950s Chevy Panel Truck that converts into a mobile pop-up bar
Introduced consumers to new Yuengling brands such as Golden Pilsner, Hershey’s Chocolate Porter and Flight through sampling tour stops
Created meaningful one-on-one connections between fans and brand ambassadors, focusing on the program’s main KPI of high consumer engagement
41 event days, 92k+ consumer interactions, 17k+ total samples distributedView Full Article