OBJECTIVE
Bring the story of America’s Oldest Brewery to its fans in a unique and captivating mobile tour and beer garden experience through Yuengling’s first experiential marketing program.

WHAT WE DID
Designed and built a custom one-of-a-kind scalable beer garden experience with a Yuengling branded 1950s Chevy Panel Truck that converts into a mobile pop-up bar

Introduced consumers to new Yuengling brands such as Golden Pilsner, Hershey’s Chocolate Porter and Flight through sampling tour stops

Created meaningful one-on-one connections between fans and brand ambassadors, focusing on the program’s main KPI of high consumer engagement

41 event days, 92k+ consumer interactions, 17k+ total samples distributed

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