THE OBJECTIVE

  • Increase volume at key accounts and connect with millennial bar patrons throughout Northern Virginia

WHAT WE DID

  • Developed a robust on-premise experiential program that brought the Rocky Mountains to DC
  • Transformed areas of key accounts into a traveling pop-up ski lodge
  • Installed “Chill Zones,” complete with après-ski vibes – from a bearskin rug and fire pit to a ski lift photo opp
  • 10 weeks, 1.4k+ samples and premiums distributed, 900+ photo engagements, 23 new points for distribution, 7% volume lift for local accounts
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