THE OBJECTIVE

  • Shift consumer perception of cruising by showcasing the modern cruise experience to drive share of suitcase consideration.

WHAT WE DID

  • Fabricated a glass truck that transformed into a ship deck (complete with lounge chairs, music, and a bar) to roam the streets of Chicago in the middle of winter
  • Partnership with Samsung and AT&T to create a Carnival VR experience, placing consumers in the middle of the fun onboard
  • AT&T store activation with mocktails, hand massages and a DJ
  • Distribution of branded suntan lotion
  • Cruise giveaway sweepstakes
  • 15k+ consumer interactions, 38% positive perception shift, 52% likelihood to cruise with Carnival
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