- Shift consumer perception of cruising by showcasing the modern cruise experience to drive share of suitcase consideration.
WHAT WE DID
- Fabricated a glass truck that transformed into a ship deck (complete with lounge chairs, music, and a bar) to roam the streets of Chicago in the middle of winter
- Partnership with Samsung and AT&T to create a Carnival VR experience, placing consumers in the middle of the fun onboard
- AT&T store activation with mocktails, hand massages and a DJ
- Distribution of branded suntan lotion
- Cruise giveaway sweepstakes
- 15k+ consumer interactions, 38% positive perception shift, 52% likelihood to cruise with Carnival