THE OBJECTIVE

  • Introduce the Carlsberg portfolio to the US market through increased distribution and activations that bring to life each brands’ ethos

WHAT WE DID

  • Built programming recommendations by identifying consumer tribes and passion points in priority markets – New York, Boston & Philadelphia
  • Designed scalable footprints transporting consumers to the birthplace of each brand (the French Riviera, Copenhagen, and the English Countryside)
  • Hired Sales & Marketing reps in emerging markets to build the brand badge through trial and gain increased placements on-premise
  • Produced the ultimate rooftop garden party in New York to celebrate global sales leaders and sweepstakes winners from around the world
  • 14 Weeks, 57 New Accounts, 87 New Points of Distribution
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