- Showcase Capital One’s exclusive cardholder benefits, create envy among non-customers and leverage the naming rights of the Capital One Arena in D.C. around the Stanley Cup Playoffs.
WHAT WE DID
- Designed an enhanced experience at the exclusive Capital One cardholder entrance
- Utilized interactive games and surprise and delight moments to engage cardholders, providing memorable prizes like seat upgrades and autographed items
- Custom built a life-size penalty box for the Stanley Cup finals where fans had the opportunity to snap photos with former players and media personalities
- Hired and trained 1K+ brand ambassadors to deliver key Capital One messaging and brand experience