THE OBJECTIVE

  • Showcase Capital One’s exclusive cardholder benefits, create envy among non-customers and leverage the naming rights of the Capital One Arena in D.C. around the Stanley Cup Playoffs.

WHAT WE DID

  • Designed an enhanced experience at the exclusive Capital One cardholder entrance
  • Utilized interactive games and surprise and delight moments to engage cardholders, providing memorable prizes like seat upgrades and autographed items
  • Custom built a life-size penalty box for the Stanley Cup finals where fans had the opportunity to snap photos with former players and media personalities
  • Hired and trained 1K+ brand ambassadors to deliver key Capital One messaging and brand experience
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