Objective

  • Highlight the most valuable part of the gaming, the fans, through an interactive experience at AT&T’s flagship store in Chicago.

WHAT WE DID

  • Collaborated with AT&T’s Believe Chicago initiative, seeking to lift employment in 19 Chicago neighborhoods most affected by gun violence
  • Hosted private Q&A with Black Girls CODE and Ed Boon
  • Created an audience-led, fireside chat featuring gaming influencers Naomi Kyle and 100 Thieves League of Legends pro, Zaq “Aphromoo” Black
  • Hosted event digitally and in-person, allowing 200+ fans to submit questions via a custom app or lead the conversation live
  • 100 IEM weekend tickets distributed to local customers, 10k+ social engagements
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