Short of becoming a player in your favorite video game, experiencing it live is as good as it gets.
While working with Ubisoft to launch Assassin’s Creed Syndicate, we quite literally brought the game to life at San Diego Comic-Con, transforming downtown San Diego into Victorian England complete with replica streets and cosplayers.

With more than 40K-square feet, modern-day players could reenact the famed leap of faith (a well-known game play move) from our replica of Big Ben, trek through an American Ninja-like obstacle course, and experience the hyper-realistic geography Assassin’s Creed is known for.

THE OBJECTIVE
Drive sales and consumer consideration of Ubisoft’s Assassin’s Creed Syndicate through a hands-on experience at San Diego Comic-Con.

WHAT WE DID
Transformed the streets of San Diego into Victorian England, tapping into the hyper-realistic geography Assassin’s Creed is known for
Engaged Comic-Con goers with live cosplayers and an American-Ninja like obstacle course
Recreated the well-known leap of faith game-play move from our Big Ben replica

4k+ participants, 20MM earned media impressions, 5k+ game pre-orders

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