The brand recently introduced an educational web series titled “Daily Yabba Dabba Doo,” in which magicians, dancers, comedians and artists of all sorts teach kids new skills, such as how to mimic the sound of a loon or say, “You’re beautiful” in sign language. All the activities taught are suitable for the indoors and don’t require anything beyond common items found around the home.

Cereal boxes, of course, have a long history of including mazes, crosswords and puzzles on their packaging—anything to keep a kid occupied and encourage them to remain still during their meal.

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