Bubly’s #UnstoppablePride parade is asking LGBTQ people and allies to sashay across the screen in an edited virtual parade that the brand plans to post on Saturday, June 27. To participate, Bubly is encouraging people to don their best Pride looks, strut their stuff in a 3-7 second video uploaded to either TikTok or Instagram Stories using the hashtag #UnstoppablePride.

Bubly will upload each video to the campaign’s webpage so that participants can watch as their personal march is added to the virtual parade.

A video announcing the campaign features Instagram influencer Mark Kanemura, whose flamboyant costumed struts often draw hundreds of thousands of views per post. In the video, Kanemura explains that to participate, viewers should film themselves “parading” from left to right in order to help weave together the illusion of one long march. Also featured are Todrick Hall and a number of LGBTQ influencers from across both platforms.

The campaign benefits GLAAD and the Center for Black Equity, a national Black LGBTQ organization that works to achieve equity in health, economy, career development and social justice. The group also organizes and promotes Black LGBTQ Pride events nationwide. Bubly is also donating $75,000 to each organization, and PepsiCo is matching employee donations to select LGBTQ+ nonprofits.

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