For U.S. consumers who can’t or don’t want to hit up their favorite dive bars during the colder months, Miller High Life is offering a chance to have their own, pandemic-approved dive bar delivered to their backyard.
The champagne of beers has launched a contest where fans can enter to win a branded, furnished dive bar valued at $10,000. Now through Sept. 22, consumers 21 and older can enter to win the bar by texting “DIVEBAR” to 90464 or online at HighLifeDiveBar.com.
“We’re launching the Miller High Life Backyard Dive Bar to remind people that even though fall is upon us and their favorite bar might not be open, a refreshing High Life can be enjoyed from the comfort of their own yard,” Lucy Bloxam, associate marketing manager at Miller High Life, said in a statement. “We want to keep the outdoor drinking occasions going and wanted one lucky winner to have the perfect space to do it.”
The pop-up, which the brand describes as a “glorified shed,” will include:
An actual bar with Miller High Life tap handles
Branded artwork and barstools
A popcorn machine
Sticky floors (It’s a dive bar, remember?)
Doors for families to open or close at their convenience
A seat for a self-appointed bouncer, in case neighbors try to crash
A supply of beer that will last through the end of 2020, according to the brand