As road trips remain the most popular and safest way to travel during the Covid-19 pandemic, RV purchases in the U.S. are seeing a boom expected to continue into fall. McCormick has found RV travel’s popularity an ideal opportunity to promote new seasonings, specifically for grilling.
The spice and condiment brand partnered with peer-to-peer RV rental company RVshare and public campground network Kampgrounds of America to launch its Grill Mates products with in-person pop-ups at three national park campgrounds over Labor Day weekend.
The “RV Grilling Yet?” activations traveled to popular RV destinations Great Smoky Mountains National Park in North Carolina, Rocky Mountain National Park in Colorado and Glacier National Park in Montana on Sept. 5.
McCormick partnered with agency A Creative Force to produce the experiential campaign, which distributed more than 1,500 free grab-n-go grilling kits to consumers.View Full Article