Whether it’s hosting live-streamed concerts to benefit music-based causes and important causes like Feeding America and the Red Cross, tweaking national ad campaigns in real-time to spread positive messages through new music or giving back to customers by extending free product giveaways, marketers are relying on the connective power of music to help steer their pivots.

Check out an overview of all the ways brands are giving back, featuring exclusive insights from senior marketers at Bud Light, Fender, Chipotle and Red Light Management.

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