Through Aug. 11, consumers can submit their efforts to the Domino’s Homemade Film Festival website. Between Sept. 7-11, visitors can watch selected festival entries and vote on their favorites. The grand-prize winner to be announced on Sept. 18 will receive $1,560 in Domino’s eGift cards, while second place will get $500 and third place will get $200.

Submission guidelines include shooting videos horizontally and in quiet, well-lit spaces, keeping films under 60 seconds and avoiding unlicensed music. Domino’s is also nudging creators toward ideas centered on its brand, such as spotlighting contactless delivery or depicting what dinner conversations over its pizza sound like.

While the concept could provide a creative outlet for stir-crazy consumers, it acts as a means for Domino’s to accrue video assets that can be leveraged in advertising. Kate Trumbull, Domino’s vice president of advertising, said that submissions have the chance to be featured in future Domino’s TV commercials, a stipulation that suggests the brand will be leaning into virtual production and user-generated content for the near future. The festival website notes that videos may also be shared on Domino’s social channels, although that’s not an indication of which ones are winning the contest.

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