Over these long months of quarantine, we’ve all gotten a little aspirational with our virtual backgrounds thanks to video chat platforms like Zoom.
Now, Coors Light and agency DDB are offering to actually send you to the real location in your virtual background—eventually, when things are safe and Americans are allowed into other countries again.
A new ad called “What a Beautiful Day” introduces the promotion, which offers a chance to “win a trip to the videochat background you’ve been staring at for months.”
Aspiring travelers of legal drinking age enter by uploading an image of themselves in front of their virtual backgrounds of choice.
Five winners will be selected and given free travel to their videoconferencing wallpaper’s real location, redeemable through June 2022 to allow enough time for travel restrictions (and comfort levels) to lift post-pandemic.View Full Article