Mazda Motor Corp. designed a virtual race car for the Sony PlayStation 4 video game "Gran Turismo Sport" to give players a glimpse of what it's like to drive a vehicle by the car brand, the company announced.
Artists & Influencers
Experiences & Events
Disco Donnie Presents is bringing a socially-distanced dance party to Houston later this month with a drive-In music experience featuring Riot Ten, SubDocta and Bailo.
EVERFI Launches EduCup Challenge for K-12 Students in U.S. and Canada with Six Major Sports Leagues and United Way Worldwide
EVERFI, Inc., the leading social impact education innovator, today announced that it is joining forces with six sports leagues to launch a first-of-its-kind education challenge for students who are homebound during the COVID-19 pandemic.
Lovecraft Country has been bringing viewers on a terrifying trip through Jim Crow America. It’s a place where monsters of all kinds lurk. But soon some people will be able to fully immerse themselves into that 1950s nightmare.
In addition to producing an immersive, interactive premiere event, the network promoted the new season of the The Alienist with a variety of steal-worthy consumer experiences.
Burger King ran an immersive sweepstakes during the MTV Video Music Awards (VMAs) that asked viewers to scan a QR code with their smartphone cameras to activate an augmented reality (AR) experience, per an announcement on Twitter. The experience featured AR versions of the burger chain's mascot and rapper Lil...
To say it’ll be unusual and scary for U.S. students to return to school during a pandemic is an understatement. Teen Vogue is hoping to offer them some helpful, professional guidance for the fall semester with its latest virtual event.
Tribeca Enterprises Teams With Imax, AT&Tribeca Enterprises Teams With Imax, AT&T On Summer Drive-In Theater SeriesT On Summer Drive-In Theater Series
Tribeca Enterprises, in partnership with Imax and AT&T, announced plans today for Tribeca Drive-In, a film series set for this summer at drive-in theaters and other exclusive venues nationwide.
As the music industry braces for the continued effects of COVID-19 and the untold impact it will have on jobs tied to the cancellation of festivals and live events, many brand marketers are stepping up to aid in relief efforts.
To promote its new series Spy Wars, Smithsonian Channel hosted an immersive event on March 4 at New York’s Spyscape, proving that in order to catch the bad guys you need keen covert skills—and a strong martini.
Amazon Flies 20 Fans to Las Vegas for Latest Marvelous Mrs. Maisel Promotional Push
The September event was designed to promote American Horror Story: 1984, the series’ new season that premiered on September 18. “We always take our inspiration from the show and lean into the elements that we believe will hook our audience and drive them to tune in,” explained Kenya Hardaway Green,...