The focus of the effort is around murals painted by LGBTQ artists that feature what the brand is calling QueeR Codes: QR codes that redirect consumers to a website featuring content about the artists and Pride.
Artists & Influencers
Experiences & Events
With the absence of music festivals this summer, Tito's vodka wanted to bring the music festival to you. The liquor brand has put together a "Made to Order" music festival that will be streamed live and features headliners like Dierks Bentley and Portugal. The Man.
With most LGBTQ Pride festivals and parades canceled due to Covid-19 this year, PepsiCo’s Bubly brand is giving the community a way to show off its best parade looks online.
With concert halls and event spaces closed to artists and entertainers alike due to the pandemic, many have turned to the only place left to perform: online.
#GlobalPrideCrossing highlights how social movements and brands have found welcoming homes in the game
"We want everyone to feel comfortable here, to have an environment where they can come cheer on the team, but if they need a break, we have a dedicated space where they can come and relax."