The fast-food brand unveils a Christmas in July promo, transforming its social media channels and the BK app with carols and various elfin images and accoutrements that could appeal to even the grinchiest among us.

And as part of the stunt, the chain has decked out one of its locations with icicle lights, snowflake ornaments, giant colorful trees and red-ribboned wreaths.

With fake snow falling and employees wearing Santa hats, consumers talk turkey about 2020 for a video from agency David’s Sao Paulo and Miami teams that accompanies the campaign.

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