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Kraft Heinz pours nearly $100M more into marketing
The Jell-O and Ore-Ida marketer has been focused on fewer but higher-impact media partnerships, recently striking major deals with the NFL and Disney.
United Airlines Flight Reservations: Your Guide to United Airlines Tickets and United Air Flights
United Airlines Flight Reservations: Your Guide to United Airlines Tickets and United Air Flights
Why Redfin is kicking of a $1M home giveaway at the Super Bowl
The Great American Home Search,” a nationwide activation that gives consumers a chance to win a home valued at more than $1 million
Fanatics Sportsbook bets on Kendall Jenner for Super Bowl debut
The sportsbook is also inviting consumers to bet with or against the celebrity on its app around which team will come out on top at the big game.
Heinz taps into Super Bowl snack culture with novelty ketchup keg
The KegChup, which was first teased in an Instagram post a year ago, is now a reality just in time for the big game.
Honda takes modular approach to Winter Olympics campaign creative
The official automotive partner of Team USA will be able to mix and match assets like athlete footage to suit different media channels and verticals.
M&M’s spokescandies suit up as Marvel superheroes for global campaign
M&M’s’ spokescandy mascots are donning superhero attire as part of a global campaign with Disney’s Marvel Studios, according to a press release.
Coach expands gaming footprint with The Sims virtual fashions
Wearable items with 65 print and color variations will be available for free to players, allowing for the creation of hundreds of different looks.
Revealed: The Best Christmas Ad Ever
Readers of The Drum dove into a shortlist of 50 iconic festive ads and choose the one that shone brightest. The votes have been counted, now discover which Christmas ad was crowned the greatest of all time.